Plain-speaking, sprint-style training and consulting
for where and how AI can assist and impact creativity for the better.
Becky McOwen-Banks
AI-energised Executive Creative Director | 20+ years transforming & enabling global & local teams in AdLand & tech. D&AD AI Masterclass tutor and D&AD Festival 2025 speaker.
James Hirst
Createch founder and agency commercial director | 20+ years in Growth Strategy, B2B Marketing & Business Development | Part time event MC
We both heard the call early on…
We’ve spent years informally guiding our friends, colleagues and clients on using AI tools to supercharge Creativity. In 2022, with Plain: we turned this mission into a formal offering.
We’re absolutely passionate about the power of creativity and the brilliance of the creative industries – but a transformation is happening, and we all need to evolve. Brand, leadership and agency teams must quickly embrace the incredible opportunities that AI now presents.
Plain: is created in our voice, for those that want to upskill – without the techno-babble and coding chatter.
