From forward-thinking individuals,
to fast-starting teams
we have a sessions to fit your needs.
Space
Plain:sight
Online 45 minute training sessions, available as pay per film so you can bespoke your learning schedule.
Plain:speaking
Live speaker sessions at events, ‘lunchtime learn’ sessions and online team training.
Plain:talking
4 week bespoke training, auditing current processes to identify tasks and tools AI can help today.
1. Plain:sight
45 minute on-demand sessions that cover specific areas and skills across the marketing and creative industry process. Simple, short classes that deliver oversight and introduction to AI added value.
Available as single lesson purchase, or multi-lesson bundles.
Setting the foundations
Who are we?
Understanding the brand, your mission, vision, values and audience; the essential foundations for building a successful brand.
This session will super-charge your brand setting the core elements that define who the brand is and what it stands for.
Situation analysis
Where are we now?
How you can use AI to understand your brand’s landscape within the competitive context. From market orientation, research tools, customer insight and segmentation.
This session can quickly help you build a specific viewpoint on your market today.
Defining your strategy
Where are we going?
How we can use AI to make the most of internal data and enable us to make better decisions that will define your creative strategy and consumer targeting.
This session looks at building from your existing consumer data, targeting, positioning and setting objectives.
From strategy into action
How are we going to get there?
Using AI to craft sharper tools to create better creative.
From media and creative briefs to measurement plans, here is where we turn all of the market insight, brand decisions into working tools.
Focus groups… fast
How AI tools can bring your audiences to life, test and hone multiple propositions to provide pre-campaign guidance, and find the strongest one to take forward – fast.
More on demand lessons
If there is a subject you would love to know more about, drop us a line and we can facilitate that for you or add it to our on-demand list.
